I lead the team in creating this digital and print campaign for a new product the Vehicle Valuation Report. Selling your car can be a stressful experience but with our report it can save you thousands of dollars knowing the true value of your car - in other words it can help you avoid making bad decisions. We wanted to convey this whole experience by injecting humour into the central idea by using bold and straightforward copy and over the top imagery.
My role: Creative Direction, asset development and execution.
Brand: Carproof/Carfax Canada
