The goal of this project was to take Paystone and attach it to a new dynamic visual identity. We wanted to go beyond the traditional prominently blue colour palette used typically in this industry and inject some energy and flare by using a tango red and mint green as a secondary. To achieve a cohesive look we decided to use abstract stone shapes that are used as accent pieces across various mediums.
My role: Visual Brand Conceptualization, Creative direction and execution.
Brand: Paystone
Iconography
Office Branding
Product Packaging/Branding
Create a box design that will draw your eye and elevate our brand.
Digital Assets
Customer appreciation items
Tradeshow Material
Social Media
Collateral
Detailed white papers utilizing on brand illustrations to break up content and engage readers. Sales collateral that uses both product and Lifestyle imagery to showcase the product.
