The goal of this project was to take Paystone and attach it to a new dynamic visual identity. We wanted to go beyond the traditional prominently blue colour palette used typically in this industry and inject some energy and flare by using a tango red and mint green as a secondary. To achieve a cohesive look we decided to use abstract stone shapes that are used as accent pieces across various mediums.
My role: Visual Brand Conceptualization, Creative direction and execution.
Brand: Paystone
Brand Identity/Guidelines
Office Branding
Product Packaging/Branding
Creative Assets
Collateral
