The goal of this project was to a)update the branding of the website to stay consistent with our updated visual identity b) Create a more content rich and relevant narrative on each page c) Execute a more accessible and relevant user journey that will increase on-site visit time and conversion rates.
Role: In collaboration with content writer, digital marketing strategist and product owner conceptualize and execute on our new customer journey. Create new components and assets that align with our new brand identity.
Brand: Paystone | paystone.com
