Lead the creative strategy and execution for a Paystone recruitment campaign with the objective to increase number of engineering candidates, increase brand awareness and boost social engagement.
The campaign consisted of three components: Organic live action video, paid animated ads which all directed traffic to the careers page and an updated careers page experience to create a cohesive brand experience from ads to website.
The creative focused on the voices of our employees and how Paystone involves software engineers in all aspects of product development and helps them reach their potential and optimize results for companies and the businesses they serve.
Organic video promoted on Linkedin, facebook company pages.
Paid video ads (Linkedin, twitter and Reddit)
The idea of the creative was to re-purpose the voices of our engineers from the organic video and to infuse it with a code/developer look and feel.
Results
